In this world filled with intense competition no matter where you go, making your small business easily recognizable amidst the blinding array of brands and names is a big must. Gone are the days when a mere business name can do the trick. You need a quality logo design affordable San Antonio which will set your business apart from the rest.
Why Do You Need a Logo, Anyway?
Having a well designed and professional looking logo can establish trust. There is a higher chance that potential customers will do business with you when your logo looks like you have put serious thought on its design. When your logo looks like you just designed it in Microsoft Word, customers may wonder if you can do well in delivering your core business products or services.
What’s Included in a Good Small Business Logo?
While most small businesses like to dream of their brand to be the next big thing in the market, the truth is when you are just getting started with your logo, the foremost characteristic you have to think of is having your company name written clearly that it can be easily read even at a distance. This is because this very logo can appear on building signage, vehicle signage, or other places where logos can be placed.
Use Your Logo Consistently
When large international brands design their logo, they usually prepare a mountain of paperwork. These documents can cover things such as:
- Guidance on logo modification and what must not be done to your logo
- Guidance on different logo variations and where these should and shouldn’t be utilized
- What must and must not appear near the logo
- How the business logo must appear in all forms of scenarios
Even though many small business logos may think of these documentations as overkill, large brands know that trust can get damaged if their logo appears inconsistently in different situations. Thus, you have to be consistent with how the business logo is being used.
Go for Simple Colors
Your logo will appear on business cards, screens, pull up banners, letter heads, shop signage, vehicles, newspaper ads, and product packaging, to name a few. A logo with many fine details, gradient colors, and lots of photographic content and colors will probably look different when use in varied situations. The differences in the printing technology used can make it hard to match the colors exactly. This is the reason why many powerful brands around the world stick to only a simple palette with less than three main colors. Solid colors are also being used instead of gradients.
Stick with Something Memorable and Visual
While you cannot be the next multinational brand overnight, it is always a good idea to use something memorable for your logo. Businesses do this with the use of interesting text, or they modify the text part of the logo so that it won’t be a standard font. You can also add some form of illustrated icon alongside the logo’s text part.
Your logo plays a vital role in the success of your business. With the best logo design affordable San Antonio, you can reap all its benefits and make your brand known to a bigger audience.