The marketing world of the Internet has come to focus on SEO for success. However, having search engine optimization doesn’t guarantee more traffic to your webpages. SEO is a marketing tool, and a tool must be used properly in order to yield results. In SEO, creating quality educational content is a key part of “using the tools” correctly.
Before we can really get into how to write quality SEO content, we need to first understand:
What Exactly is SEO?
As mentioned earlier, SEO stands for Search Engine Optimization, which is the method in which you affect the results of search engines (like Google). The typical goal is to be on the first page of the search results, since people will tend to click on those links more than the ones on page three or four.
How SEO works can be confusing. Very simply put, a business will determine which words people search to find their type of business. For example, a law firm might find that people tend to search for ‘Family Law Firm Texas,’ so the firm will want to incorporate that set of words into things they write in order to show that their business’ website is relevant to that search.
In order to do this effectively, you need to:
Make it Sound Real
This is the important point. Having keywords is fine, and including them in your copy is great, but you have to make sure the writing sounds natural and actually presents helpful information to your readers. You want to incorporate the words in a way so that they look like they belong instead of added on. To make that work, your content should focus on keywords or topics that could include keywords.
In the earlier example the focus keyword is ‘Family Law Firm Texas.’ You can talk about the law firms in a way that sounds proper: “Family law firms in Texas have grown since 1970.” Your content includes the target words while also discussing a topic, and it sounds quite natural.
You don’t want to simply throw in words when they don’t belong. If another keyword for law firms is ‘Patent Law Texas,’ including it in a family law firm article won’t make sense.
If you have a hard time using your SEO data, or if you just don’t have the time to do it all yourself, then you can always hire a professional SEO company.
Creating a Topics List
It is helpful to come up with a list of strong topics – usually in the form of an article title – for several weeks of content. You want your articles to be about topics, not just keywords. A helpful strategy is to think about questions clients often ask you, and write your article in the form of an answer. For example, people might ask an attorney what are the benefits of estate planning? This is a perfect topic to write on that readers will find helpful, and it will inevitably incorporate good keywords.
Not only that, having list of topics will make things easier for you when it comes to writing. You already have your topics lined up, which helps makes things a little more organized and allow you to create more content.
Hiring Help for your SEO Content
An online marketing company will have staff and writers dedicated to researching and gathering the proper keywords for your business and then creating quality content that you can use in blogs and websites. You can go over what they write and also check to see what keywords do better than others, tracking visitors’ statistics over time.
It can be a bit challenging writing content with keyword inclusion, especially if you have to do it yourself and don’t really know how. Many business owners are not comfortable with writing, or they simply lack the time to do it frequently enough. For best results, you really need to be writing at least once a week. Professional content writers and SEO managers will take this burden off you.
SEO has become an essential part of marketing today. With so many other companies all vying for attention, SEO can be the factor that gets your name above the rest.