If you think that designing a logo is the toughest part of a logo design assignment then think twice! There is no doubt that designing a logo requires lots of hard work and dedication, but presenting the final logo design to the client, and impress him with the design is even tougher. Clients often reject the final logo design that you may have spent weeks to make perfect. They can tell you that they don’t like the color, shape or font of the logo and doesn’t see how it can improve his brand value. Before presenting the final design you should be prepared to face criticism and should have pre planned the answers to his obvious question. If you can’t persuade the client to accept your design, all your hard work will go in vain. You may not even get paid for the logo, if the client rejects it. Here are some strategies that will help you to present the final design to the client and make him understand why your logo will do wonders for his business.